How does Google Search rank pages?

October 18, 2022

Google Search tab on tablet


Search Blog

Search engines like Google Search is a fully automated search engine and use software known as web crawlers to explore the web to find pages to add to the Google Index, which is a large database. This article is a concise and quick overview of how Google Search rank webpages.


Google downloads text, images, and videos from web pages it found on the internet with automated programs called crawlers.


Google analyses the text, images and video files on the web page, and stores the information in the Google Index.

Serving Search Results

When a user searches on Google, Google returns information that’s relevant to the user’s query.

Now that you know how Google Search rank pages, consider building the best quality site that you can with content that meets the needs of readers (and as a result attracts links from other sites).

The bottom line is – when you build a high quality website, SEO tends to largely look after itself.  Remember that it will take time for you to see results: typically from four months to a year from the time you begin making changes until you start to see the benefits.

So, in other words, what is Search Engine friendly web content?  Google need to find the page title, page description and other meta tags to know what your web page is about. After analyzing the content and website performance, and it is found to be especially mobile friendly and high quality information, Google Search will add these pages to the Google Index.  It is in this way, that Google continually improve the Google search page results for user’s search queries.

To read more in depth, explore the Source used for this post.

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