The Google Search Results page is a valuable resource to find relevant, up-to-date information on any topic. Google provides their users with a variety of tools and functionalities to help them find what they’re looking for. Your content is providing your readers with the information they need about your business, and that is what Google is looking for and why high quality content will improve your Google Search results.  So to start your content strategy, you should focus on providing more information to answer the questions that your potential or current clients are asking. See how quality content forms part of your SEO strategy.

The 3 steps to follow for the creation of good content is

• Plan
• Create
• Optimize

Step 1 – Find Competitors Keywords

If you are Blogging for Business purposes, you will obviously want to write something related to you business.

That means that the first part of your planning would be keyword research and competitor analysis.

See which keywords your competitors use

It is possible to see which keywords your competitors are using via the following websites:

• Free Keyword Finders Tool (https://tools.competitors.app/keywords-finder/)
• AnswerThePublic (https://answerthepublic.com/) by UberSuggest is a tool to better analyze what people are searching for on the internet.

See how many times certain key phrases are searched for

To see how many times certain key phrases are searched for you can also use:

• WordStream (https://www.wordstream.com/keywords)
• WordTracker (https://www.wordtracker.com/)

The most important thing to know about Google is that they care about the content you are providing. They want your posts to be engaging, and the best way to do this is to create great content. It is important to use quality key phrases, that will not only rank well on search engines but all create helpful content that will enhance your user experience. The closer your keywords are to the words you clients use – the bigger your chance is that they would find your article.

While you are busy with research, build a list of key phrases that you can use for future posts.

Step 2 – Create the Content

A great tool that you can use to make sure your blog post is readable (yes, Google cares about that) is Hemingway Editor (https://hemingwayapp.com/). The Hemingway editor app grade your writing based on readability, warns you if the sentences are too long, and advice if there are simpler words.

Remember Albert Einstein said: “If you can’t explain it simply, you don’t understand it well enough.”

The structure of you blog post should be:

• Title (Meta tags)
• Introduction
• Main Content with headings
• Summary
• Call to Action

Step 3 – Optimize the Content

• Length – Make sure your blog posts have a minimum of 300 words but keep the length of your article balanced so that readers are finding it easy to read.
• If you are selling services or products, remember to link to them in your content, that is good for SEO and for the reader.
• Don’t use the same focus keywords that you have used in other blog posts.
• Use some of your key phrases in subheadings.
• Further optimize by following 8 very basic top tips for SEO.

Summary

Google Search Results are the most prevalent way for people to find information on the internet. This is because they are the first search engine that many people will check. The best way to get your website or blog ranked higher in Google is to use a free keyword finder to find the most relevant keywords to your business, and then work on creating content around these keywords.

To find out how we can help to improve your Google search results with Keyword Research, Content Writing and Search Engine Optimization – have a look at the Services we offer and the Pricing.  You are welcome to book a meeting to discuss.