What is an effective website?

August 23, 2020

Aesthetically pleasing layout of a shop


Search Blog

An effective website can be compared with a well-built, aesthetically pleasing building. It is built for purpose, it has a structure and specific layout, and can be visited by many people needing a service or to buy products.

Apart from a website being pleasantly colour coded with appealing business branding and images, there is much more to consider for an effective website before it serves its purpose.

What is the Purpose of a Website?

The purpose of a website is to ensure you can continue to sell your products or provide services even when you are busy. New clients or customers can use your website all the time to engage with you so that you can grow your business and income.

As structure and layout serve a business, your website layout represents your voice and business style.  When new customers or clients visit your website, they look around and do their research before they decide to buy a product or use your services.

Your website represents your business professionally on-line and can serve your customers 24/7, even while you sleep. Your customers can place orders, post enquiries, or contact you with their specific needs.

Why so much Intent on Content and Layout?

This is the way to make your credibility, customer testimonials, and service or product descriptions work for you.  This helps to pave the way to a focused call to action on your services or products.

And where do Domain and Hosting fit in?

This is the foundation that ensures consistent website functionality and security features. EdITCon can help you with hosting for your website.

Effective and pleasing website showing good layout

Behind the scenes but vital is Search Engine Optimisation SEO. Now, this is like plumbing and electricity – you open the tap, and switch on the light but think about how much needs to be in place before that can just so easily happen.   Every word on your website, credentials, call to action, newsletter, blog article forms, social media campaigns serves to reach out to customers and clients so that they can take action and use your services or buy a product.

EdITCon offers a “Your One Page” website service that is comprehensive and friendly and provides you options to achieve an effective website.

Visit the Editcon Community for training options and support or we can develop a website that suits your needs. Visit our Service page for more information.


We have a free Facebook Community of Business Owners who like to build and/or maintain their own websites.

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